Every industrial reseller asks the same first question: what does this partnership actually pay? This article answers it with the mechanics, not adjectives. It uses TeepTrak’s published deployment data from 450+ factories in 30 countries and the structure of its partner program.
What an OEE reseller sells
TeepTrak is a hardware-enabled SaaS: a proprietary acquisition module, an operator tablet and a cloud or on-prem platform. One system equips one machine. Installation takes under one hour: signal acquisition 20 minutes, module connection 10, tablet fixing 10, web configuration 10. No PLC modification is required, which means a reseller’s existing field technicians can deploy it without new hires.
The three revenue layers
1. Hardware margin. Each system ships as a package the partner buys at partner price and sells at market price. Margins are set per region and published inside the partner portal.
2. Recurring license commission. Every machine carries a yearly software license. TeepTrak’s annual churn has been under 1% since inception, so a license sold once keeps paying.
3. Services. Certified resellers keep installation, training and first-line support revenue. Because deployment is measured in hours rather than months, service work scales without a bench of consultants.
Why the expansion is predictable
The reference case is Hutchinson, the world’s third largest non-tire rubber manufacturer. A deployment that started as a proof of concept on 3 machines grew to hundreds of systems across 21 sites, because the first line moved from 47% to 72% OEE in under a month. Landing one plant inside an industrial group creates a documented path to the rest of the group, and the reseller who registered the account keeps it.
What it costs to start
Nothing upfront. TeepTrak funds certification for accepted resellers, provides a demo kit and sandbox platform access, and co-sells the first two deals with the partner’s team. The commitment is a light annual target agreed with a regional partner manager, reviewed quarterly.
Frequently asked questions
How fast does a new partner see revenue?
The onboarding plan targets first closed revenue inside 90 days: certification by week 2, first registered deals by week 6, first invoice by week 12. Client conversion runs through a 60-day guided pilot on one production line.
Does the reseller or TeepTrak own the client?
The reseller owns the commercial relationship. Deal registration in the partner portal protects the account from the moment it is submitted.
What references can a partner use in sales cycles?
Hutchinson, Nutriset, Safran, Stellantis and Merck are public TeepTrak references with documented results, usable in partner sales material.
Which markets are open?
TeepTrak operates from Paris, Chicago, Shenzhen and Bucharest and supports partners in Europe, North America and Asia, with the platform available in 19 languages.
Read the Reseller track in detail or apply to the partner program. A regional partner manager responds within 48 hours.