Short answer: choose a Business Introducer model if you have manufacturing relationships but no delivery capacity, a Channel Partner model if you sell and implement on the shop floor and want recurring revenue, and a Technology Partner model if you have your own software to integrate real-time OEE into. Here is how to decide.
The three models at a glance
| Model | What you do | Revenue | Effort / technical need | Best for |
|---|---|---|---|---|
| Business Introducer | Refer qualified leads | Referral commission per deal | Low — no technical work | Consultants, advisors with relationships |
| Channel Partner | Sell, deploy, support | Resale margin + recurring subscription revenue | Medium — sales + basic field/support | Integrators, distributors |
| Technology Partner | Integrate / embed OEE data | Added value in your own product | Higher — development for API | Software vendors, OEMs |
Business Introducer
The lowest-effort entry point: you introduce manufacturers that could benefit from real-time OEE and earn a commission when they become customers. No implementation, no technical capability required — ideal for consultants and advisors who want a passive revenue stream from existing relationships. Become a Business Introducer →
Channel Partner
The model with the most upside: you own the sale, the deployment and the customer relationship, earning resale margin on the first sale and recurring revenue for as long as the customer stays subscribed. Best for automation integrators and industrial distributors who already work on the shop floor. Become a Channel Partner →
Technology Partner
For software companies and OEMs: integrate TeepTrak’s real-time OEE and machine data into your own MES, ERP or analytics platform instead of building it yourself. You enrich your product and open a new data layer for your customers. Explore Technology Partnership →
How to choose
Start from your strengths and capacity. Relationships but no delivery team? Begin as an introducer. Field and sales capability already? The channel model captures the most margin and recurring revenue. Selling your own software to manufacturers? A technology partnership adds real-time OEE without the build. For the full picture, read how to become an OEE software reseller and see the earnings detail in OEE reseller economics.
Frequently asked questions
What is the difference between a business introducer and a channel partner?
A business introducer only refers qualified opportunities and earns a commission when they close, with no implementation work. A channel partner sells, deploys and supports the solution, earning resale margin plus recurring revenue on subscriptions.
Which partner model earns the most?
Channel partners typically earn the most over time because they capture resale margin plus recurring subscription revenue and own the customer relationship. Business introducers earn less per deal but invest far less effort.
Can I switch partner models later?
Yes. Many partners start as business introducers to learn the product and market, then move to the channel model as they build sales and delivery capacity.
Which model is best for a software vendor?
A technology partnership, where you integrate real-time OEE data into your own MES, ERP or analytics platform rather than reselling a separate product.